Joanne Brook
IP & Commercial
I advise businesses and individuals on contract and commercial matters to ensure products and services are sold on appropriate terms and that protection and licensing of intellectual property rights is correctly documented. My particular focus is working with those in the creative and technology sectors, with B Corps and those working towards accreditation and improving their ESG outcomes. Engaging closely with business owners and directors, I help my clients achieve commercial solutions to legal issues that arise when bringing emerging technologies, new goods or services to market, in undertaking collaborations and recording agreements between businesses, directors, shareholders and other stakeholders.
Before joining Lionshead Law I was a Technology and IP Partner in the City from 2000-2004 and then a Partner and Directors of IP & Innovation at a large West End law firm in London between 2004-2015. I have worked at Lionshead Law for many years now and believe it to the best run, most commercial and proactive firm I have worked at, and I am proud to work with such a highly skilled and talented team of legal colleagues.
Outside of work I keeps bees, do aerial hoop and am a long distance runner.
Publications:
- The Law Firm 2030: publication April 2025
- Essential Reads for the Modern Lawyer, Globe Law, Click here to view
- Business Development for Women Lawyers, Published by ARK Group – Click here to view
- Career Development for Women Lawyers, Published 2019 by ARK Group – Click here to view
- Blockchain For the Legal Profession, Published 2018 by Ark Group – Click here to view
- Building the Data Driven Law Firm, Published by ARK Group – Click here to view
- Domain Names A Practical Guide, Published 2002 by Tolleys
- Beyond Bias, Globe Law, Click here to view
- AI and the Legal Profession, Click here to view
Recent Media:
- Data Scraping for AI Development, Internet for Lawyers click here to read
- Use of Litigation to Hold Tech Platforms Accountable click here to read
- Essential Reads for the Modern Lawyer. Click here to buy
- A pro-innovation approach to AI regulation. Click here to read
- Innovation Bootcamp, Future Fabrics Expo 25 click here to view video extract
- Dangers of AI for Legal Research, Internet for Lawyers
- Work from Home in Legal, ALA click here to read
- Identifying the Best Compensation Structure for Your Firm, ALA
Recommendations:
“From the first call, Joanne’s outstanding experience working with Tech-Startups was apparent. Joanne helped us draft contracts and navigate negotiations which often included highly technical details. With impeccable precision, Joanne made sure to understand our technology, business intentions and visions and translate these into our contracts. Joanne was always kind, communicative and there for us even at short notice. We thank Joanne and could not recommend her more.”
Wilhelm Klein – Zeta Motion
“In the fast and fickle freelance world, I need to be nimble to respond to client demands at short notice. Joanne was thorough, patient, flexible, quickly zoned in on the key detail I needed and crucially, helped me meet a tight deadline. The virtual experience for me was seamless. I recommend Joanne without hesitation.”
Juliet Mann (Errington), TV and Radio presenter, CNN International, Sky News, Reuters, CNBC
“I’ve known Jo Frears professionally for almost 20 years and I have to say she really is one of the best parts of my career in digital. She’s been on hand to help me with questions and issues, big, small and complex and has saved my bacon more than once – always with a brilliant mind, grace, charm and never ever too ‘lawyery’. I can’t recommend her enough.”
Howard Wilmot, Content & Social Media Strategist (AllLeo), Artistic Director & Writer (Burlexe)
“I wanted some help with a product I had created and a technique I wanted to protect. I was so blessed to have found Joanne Frears. She is so knowledgeable and talks to me in my terms. With Joanne’s help I feel so in control of my method and totally supported. Please rest assured that Joanne has the skills to look after you, I highly recommend her.”
Vicky Martin, Founder, VickyMartinMethod
j.brook@lionsheadlaw.co.uk 07803 426946